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Predictive analytics: the power to predict who will click, buy, lie, or die (2nd ed.)
Siegel E., Wiley Publishing, Hoboken, NJ, 2016. 368 pp. Type: Book (978-1-119145-67-7)
A wise man (reportedly Yogi Berra, but more likely a legislator in the Danish parliament) once observed, “Prediction is difficult, especially of the future.” In spite of the challenge, humanity’s oldest wr...
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Apr 13 2016
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